200 BM Daily Vocabulary #25 | niche


Today’s word is: Niche –Would you like to know what it means? It means: to have expertise in a particular field.


In this English vocabulary lesson, you will learn how to use the word Niche. We are sure that this ESL lesson will help you to enhance your English vocabulary and speak English fluently and confidently.


Subodh became a lawyer and practiced law for about 10 years. He was not happy with his profession, therefore, he took a break from law and decided to pursue his hobby, painting. To his amazement, his paintings were appreciated by his friends and within six months of beginning painting, he held an exhibition.

Subodh finally realized that he had a niche for painting and he decided to focus on it. Here notice that Subodh had expertise in painting and practicing that gave him, both, happiness as well as financial benefit.


Listen carefully on how we can use the word Niche in 8 different forms in 8 different situations.


Example number 1 of 8: Mr. Patel had a niche in following work ethics. This helped him in earning the respect of all his employees.


Example number 2 of 8:  Sugandha was a promising actress. She began participating in theatre play from a young age and wanted to carve a niche for herself in the field of acting.


Example number 3 of 8: Instant solutions was an advertising agency. Its aim was to create a niche for their clients’ products and thereby creating a niche for themselves in the advertising world. This means they wanted to become experts in their fields by giving excellent services to their clients.


Example number 4 of 8: A friend of mine is in the business of manufacturing socks for children in the age 8 to 12. When we met, I was very curious to know how does he do business in this niche segment.


Example number 5 of 8:  Savio had a niche in archaeological knowledge, hence, he took up a job in the city museum.


Example number 6 of 8: The sales of an incense sticks firm were dropping. The board of directors discussed the issue and came to the conclusion that the company had failed to reach a niche in the fragrance industry.


Example number 7 of 8: Deepali was the owner of a café that was located near a college. The café was in a niche locality which helped her get customers. But, she also focused on providing excellent services.


Example number 8 of 8: The name of a furnishing brand was, “My Home”. Their products were expensive and their clients belonged to an affluent (very rich) class. This shows that they had carved a niche for themselves in providing good quality products.


Today we learned the word Niche which means – to have an expertise in a particular field.


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